BBA Digital Marketing – Program Overview
The BBA Digital Marketing program at Vels Institute of Science, Technology & Advanced Studies is a comprehensive undergraduate course designed to equip students with strong business fundamentals and advanced digital marketing skills. The program follows a Choice Based Credit System and is structured over three years, divided into six semesters.
Course Duration
Three Years (Six Semesters)
Option available for BBA Honours in the fourth year
Semester Wise Syllabus
Year 1 – Foundation Level
Semester 1
Business Communication
Financial Accounting
Computer Applications
Principles of Management
Environmental Studies
Introduction to Digital Marketing
Semester 2
Managerial Economics
Cost and Management Accounting
Organizational Behaviour
Quantitative Techniques
Marketing Fundamentals
The first year focuses on building a strong foundation in business management along with an introduction to digital marketing concepts.
Year 2 – Core Digital Marketing
Semester 3
Management Information Systems
Content Marketing
Consumer Behaviour
Business Analytics Basics
E Commerce
Semester 4
Marketing Management
Brand Management
Visual Design and Media
Digital Marketing Tools
Web Technologies
The second year develops core digital marketing knowledge and introduces students to practical tools and strategies used in the industry.
Year 3 – Advanced Specialization
Semester 5
Search Engine Optimization
Search Engine Marketing
Content Writing
Online Advertising
Cyber Security
Semester 6
Social Media Marketing
Digital Media Analytics
Online Reputation Management
International Business
Project Work or Internship
The final year emphasizes advanced concepts, real time applications, and industry exposure through projects and internships.
Practical Learning
Students gain hands on experience through live projects, case studies, campaign creation, and internships. Training includes the use of industry tools for search engine optimization, social media marketing, and digital analytics.
Career Opportunities
Graduates can pursue roles such as Digital Marketing Executive, Social Media Manager, SEO Specialist, Content Strategist, and E Commerce Manager across various industries.
